分会简介

中国纺织品商业协会户外用品分会(简称COCA),是在国家民政部正式批准下成立的全国性、非营利性行业组织。该分会汇聚了从事户外用品流通、生产、科研教学、展览展示、推广活动等领域的各类所有制企业、单位、相关社团及个人,旨在构建一个多元化、综合性的交流平台,共同推动中国户外用品行业的繁荣发展。COCA成立于2007年3月。以服务为核心,自律为根本,通过沟通协调,凝聚行业力量,助推中国户外用品行业的健康发展。

COCA致力于成为政府与企业之间的桥梁和纽带,为政府提供行业信息,为企业搭建服务平台,维护会员企业的合法权益,促进市场繁荣和行业进步。

主要职能与贡献

标准制定与评测:推动户外用品行业标准的建立和完善,提高产品质量和市场竞争力。

市场调研与规范:对户外零售终端和品牌进行深入调研,规范市场行为,促进公平竞争。

品牌发展支持:为户外品牌提供国内外市场咨询,助力品牌成长和国际化进程。

行业推动与发展:制定行业规范,推动技术创新和产业升级,提升整个行业的竞争力和影响力。

COCA的会员涵盖了中国户外产业链的各个环节,包括品牌商、经销商、面料商、媒体以及会展机构等,是中国户外用品行业的中坚力量。这些会员不仅拥有雄厚的实力和丰富的资源,还具备高度的行业责任感和使命感。在全体会员的支持下,COCA在推动中国户外用品行业的健康发展方面发挥着越来越重要的作用。 

The Outdoor Products Branch of China Textile Commerce Association (COCA), a national, non-profit industry organization, was officially established under the approval of the Ministry of Civil Affairs. This branch brings together various ownership enterprises, units, relevant associations, and individuals engaged in the circulation, production, scientific research and teaching, exhibition, promotion, and other fields of outdoor products, aiming to build a diversified and comprehensive exchange platform to jointly promote the prosperity and development of China's outdoor products industry. Established in March 2007, the COCA takes service as its core and self-discipline as its foundation. Through communication and coordination, it unites the strength of the industry to boost the healthy development of China's outdoor products industry.

The COCA is committed to serving as a bridge and link between the government and enterprises, providing industry information to the government, building a service platform for enterprises, safeguarding the legitimate rights and interests of member enterprises, and promoting market prosperity and industrial progress.

Key Functions and Contributions:

  1. Standard Development and Evaluation: Promoting the establishment and improvement of standards for the outdoor products industry to enhance product quality and market competitiveness.

  2. Market Research and Regulation: Conducting in-depth research on outdoor retail terminals and brands to regulate market behavior and foster fair competition.

  3. Brand Development Support: Providing domestic and international market consultations for outdoor brands to facilitate brand growth and internationalization.

  4. Industry Promotion and Development: Formulating industry norms, driving technological innovation and industrial upgrading, and enhancing the overall competitiveness and influence of the industry.

The COCA's membership encompasses all segments of China's outdoor industry chain, including brand owners, distributors, fabric suppliers, media outlets, and exhibition organizers. They form the backbone of China's outdoor products industry, possessing substantial strength and abundant resources while demonstrating a high sense of industry responsibility and mission. With the support of all members, the COCA plays an increasingly important role in promoting the healthy development of China's outdoor products industry.

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